#StopHateForProfit! Many apparel brands and retailers now away from advertising on Facebook
Showing solidarity with society on various issues, many apparel companies across the globe are now not advertising on FacebookThe issue started with Facebook's leniency in taking any action on controversial posts by Donald Trump, the US President as wel as oneduring the racial iustice protests.
The ist of fashion brands and retai frms bovcottina Facebook advertisements is ceting oncer each dav. t now incudes adidas. Reebok, LevStrauss & Co, Target, Puma, Vans, Arc'teryx, Eddie Bauer, The North Face, Fossil, Lululemon, Mladewell, Eileen Fisher, Patagonia lnc, REand JanSport.
While most of the companies have pulled back their advertisements for the month of July, some of them are even considering discontinuing
their association with Facebook in future.
What's noteworthy is that some of the above companies have a budget of millions of Us dollars for a Facebook advertisement.Among the above, few of the brands have issued a strong statement against Facebook and supported the campaign #StopHateForProfit.Various groups like Color of Change, the NAACP, the Anti-Defamation Leaque, Sleeping Giants, Color of Change, Free Press and CommonSense are leading this campaign.
At the same time, it is dificult for many emerging brands to stay away from lnstagram -- Facebook's sibling platform.
So far lndian companies, especially in the textile and apparel industry, have not come forward in this regard as their advertisements are stilrunning on this platform.
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